# Set up analytics before you start scaling traffic

- Category: product
- Author: Zoltan Szogyenyi (https://indie.md/people/zoltan/)
- Source: https://indie.md/events/indie-tm-6-timisoara-april-2026/
- Canonical URL: https://indie.md/advice/analytics-before-scaling/

Do not invest in scaling traffic until you have analytics running. Use Microsoft Clarity (free) or Hotjar for heatmaps, rage click detection, and session replays. Watch your bounce rate and average time on site (one minute is a reasonable benchmark to start). If users leave immediately, more traffic just means more people leaving. Fix the experience first, then scale.