# Anchor your price against the cost of the problem

- Category: business
- Author: Mircea (https://indie.md/people/mircea/)
- Source: https://indie.md/events/indie-tm-9-timisoara-may-2026/
- Canonical URL: https://indie.md/advice/anchor-price-on-the-pain/

When your product removes a specific, expensive risk, price it against that risk, not against competitors or hours saved. Renzi's homepage leads with "one ANAF fine costs as much as two years of the app." The honest version of that math is not the modest statutory fine but the full exposure it stands in for: retroactive tax on undeclared rent, daily interest and penalties, and the tax authority's own estimate of what you owe. Against a number that large, a subscription of a few tens of lei a month is a rounding error, and the pricing objection mostly disappears. Find the worst outcome your product prevents, do that math out loud on your landing page, and let it dwarf your price.