# Annual licensing and renewals fund the long game

- Category: business
- Author: Cristian (https://indie.md/people/cristian-antohe/)
- Source: https://indie.md/journeys/cristian-cozmoslabs/
- Canonical URL: https://indie.md/advice/annual-licensing-is-a-durable-model/

Cozmoslabs runs on the WordPress ecosystem's standard model: customers buy an annual license and renew it for ongoing updates and support. At Indie TM #6 Cristian contrasted this with one-time pricing, noting that the WordPress economy lives on yearly renewals rather than launch-day spikes. The recurring base is exactly what makes a year-long build cycle affordable, because the business is not betting everything on a single sale. When your model rewards the steady renewal instead of the one-off purchase, you can afford to build slowly and think in decades.