# Deliver in the browser so a tour is just a link that opens

- Category: product
- Author: Petru (https://indie.md/people/petru-popa/)
- Source: https://indie.md/journeys/petru-oria/
- Canonical URL: https://indie.md/advice/browser-delivery-removes-the-install/

Oria's tours run in any browser with nothing to install, so sharing a property is as simple as pasting a link that opens instantly on any device. Petru treats that frictionlessness as a core product decision, not a detail, because every install or download step is a place where a low-commitment viewer drops out. When your audience is casual and easily distracted, like someone half-interested in a listing, the value has to arrive in one tap or it does not arrive at all. Look at every step between a user and the payoff and ask which ones you can delete, because the install is often the softest, most expensive friction you are choosing to keep.