# Productize the recurring deadlines people already dread

- Category: product
- Author: Raul (https://indie.md/people/raul/)
- Source: https://indie.md/events/indie-tm-11-timisoara-june-2026/
- Canonical URL: https://indie.md/advice/bundle-the-deadlines-people-dread/

eBaza's new shape is almost embarrassingly simple: a Romanian driver has three recurring obligations that all bite if you forget them, the RCA insurance, the ITP inspection, and the Rovinieta road tax, so eBaza tracks all three per vehicle and reminds you before each one expires. The product is not insurance, it is relief from forgetting, and the value is the avoided fine and the avoided last-minute scramble. There is a whole category hiding in the obligations people carry in their heads and resent: renewals, inspections, filings, subscriptions, anything with an expiry date and a penalty attached. Pull a set of those into one place, remind people reliably before the deadline, and you are selling peace of mind, which is one of the easiest things to charge for once the habit forms. Find the deadlines your users dread and miss, then become the thing that remembers for them.