# Price so low it removes all friction

- Category: business
- Author: Raul (https://indie.md/people/raul/)
- Source: https://indie.md/journeys/raul-calm-companies/
- Canonical URL: https://indie.md/advice/business-ultra-low-price/

$19/year sounds like leaving money on the table. But consider the alternative: a $19/month subscription requires convincing someone your product is worth $228/year, handling cancellations, dealing with failed payments, and competing with every other subscription fighting for budget. At $19/year, the price is never the objection. Raul's conversion rate proves that removing friction can beat optimizing price.