# Bill the person who gets the furnished room, not the shop that sold the sofa

- Category: business
- Author: Andrei Statescu (https://indie.md/people/andrei-statescu/)
- Source: https://indie.md/events/indie-tm-14-timisoara-august-2026/
- Canonical URL: https://indie.md/advice/charge-the-person-who-moves-the-sofa/

One tempting HausJam model is to charge furniture sellers for placement in the catalog, or to fold the tool into the retailer's price so the consumer never sees a bill. The room, and the founders, preferred the opposite: the person arranging the apartment pays, because that is who receives the value and who will feel a credit pack as fair. Seller-pays sounds like distribution and behaves like a tax on the catalog. It also trains the retailer to treat your software as a marketing cost they will cut the first slow month. Consumer-pays keeps the incentive clean, five free pieces to try the magic, then credits or a project pack when the room is real. If you are building a tool that sits between a shop and a household, pick the side that cannot confuse your invoice with a listing fee.