# Count AI referrals as their own channel

- Category: distribution
- Author: Mircea (https://indie.md/people/mircea/)
- Source: https://indie.md/journeys/mircea-singlefax/
- Canonical URL: https://indie.md/advice/count-ai-referrals-as-their-own-channel/

On SingleFax, AI referrals converted at 36.3%, organic search at 20.8%, and direct visits at 11.2%. Mircea treats that AI line as its own channel and checks Bing Webmaster Tools for the pages the answers cite. Plain posts about one job earn the citation. The permanent number is an email after the first $0.99, when the person has already paid. If a model is sending you buyers, give that source a column. A blended "organic" number will hide the channel that converts best.