# When the buyer is slow and offline, solve distribution before you write code

- Category: distribution
- Author: Mile Rosu (https://indie.md/people/mile-rosu/)
- Source: https://indie.md/journeys/mile-church-software/
- Canonical URL: https://indie.md/advice/distribution-before-code-for-slow-buyers/

For Mile's church software, the hard problem is not building it, it is reaching buyers who move slowly, decide over long cycles, and are nowhere near Product Hunt. When the buyer is that offline, distribution cannot be an afterthought you bolt on at launch, because there is no quick launch channel waiting for you. Map the path to the buyer (who decides, how long it takes, which channel they trust) while the product is still a concept, and let that path shape what you build. Writing all the code first and discovering you cannot reach anyone is the most expensive order to do it in.