# Ride existing waves with platform-led growth

- Category: distribution
- Author: Vlad (https://indie.md/people/vlad/)
- Source: https://indie.md/journeys/vlad-sisif-ai/
- Canonical URL: https://indie.md/advice/distribution-platform-led-growth/

Instead of building your own audience from scratch, find platforms where your target users already gather. Vlad built n8n workflow templates (TikTok automation, Instagram Reels) that showcased sisif.ai's API. The templates got thousands of views and drove real signups. The key is contributing genuine value to the platform's ecosystem, not just dropping links.