# Do not sell ten products as one homepage

- Category: business
- Author: Andrei Gudiu (https://indie.md/people/andrei-gudiu/)
- Source: https://indie.md/events/indie-tm-15-timisoara-august-2026/
- Canonical URL: https://indie.md/advice/do-not-sell-ten-products-as-one-homepage/

The room looked at ACTE123's vault, org SOP builder, shareable profiles, marketplace, swipe mode, counter chatbot, PDF mapper, and civic traffic goal, and heard several companies sharing a compiler. That compiler is an asset. The homepage is not allowed to list every asset. A buyer cannot tell whether they are paying for storage, for a kindergarten enrollment sheet, or for a movement to simplify the state. Split the pitch until one job is left, usually the org that already runs a procedure, and let the other jobs become modules once someone has paid. If you need a breath to explain what you sell, you are not selling yet. You are touring the architecture.