# Finish the first product before chasing the adjacent one

- Category: product
- Author: Flavius D. (https://indie.md/people/flavius/)
- Source: https://indie.md/journeys/flavius-pace/
- Canonical URL: https://indie.md/advice/finish-product-one-first/

Mid-demo, Flavius floated an exciting second product (automated code assessment) and the room told him to bury it until Pace has paying customers. The adjacent idea always looks more appealing than the one in front of you, because it is unspoiled by the boring work of actually closing customers. That appeal is the trap: every hour on product two is an hour product one does not get, and product one is the one that has to pay the bills. Write the second idea down, then go back to making the first one sell.