# Fix the bounce rate before you pour traffic into a page

- Category: seo
- Author: Mircea (https://indie.md/people/mircea/)
- Source: https://indie.md/journeys/mircea-renzi/
- Canonical URL: https://indie.md/advice/fix-bounce-before-you-scale-traffic/

Mircea worked on Renzi's bounce rate before working on growing its traffic, because sending more visitors to a page people abandon just scales the waste. A high bounce rate means the page is failing the visitors it already has, and more traffic only multiplies that failure. Diagnose and fix why people leave (slow load, unclear value, a mismatch with the query that brought them) before you invest in bringing more of them. Growth poured into a leaky page is money spent to lose users faster. Patch the bucket, then turn up the tap.