# Be ready to help teams migrate safely when a tool they relied on shuts down

- Category: distribution
- Author: Greg (https://indie.md/people/grigore-raileanu/)
- Source: https://indie.md/journeys/grigore-retently/
- Canonical URL: https://indie.md/advice/help-teams-migrate-safely/

When Delighted wound down, thousands of teams needed a new home for their feedback programs overnight, and Greg's read is that the right move is to be the safe place to land rather than to gloat over a windfall. A clean migration path, clear positioning, and the least possible friction for a buyer who already knows what they need can move more revenue than any cold-acquisition push, and helping a team migrate without losing their history earns trust a pitch cannot. Watch the incumbents in your category and be ready to receive their customers the moment one exits. Make the switch safe and easy, and the customers follow.