# Spend on influencers instead of ads

- Category: distribution
- Author: Zoltan Szogyenyi (https://indie.md/people/zoltan/)
- Source: https://indie.md/events/indie-tm-6-timisoara-april-2026/
- Canonical URL: https://indie.md/advice/influencer-over-ads/

If your product has any traction, skip paid ads and invest in influencer marketing instead. Pay 1,000 to 2,000 euros per influencer, feature them on your homepage hero section, and prefer American or Australian creators for the English-speaking market. One influencer creates social proof that attracts others. The ROI on a single well-placed creator video outperforms most ad campaigns for developer tools.