# Internal linking is the first lever when a page starts ranking

- Category: seo
- Author: Raul (https://indie.md/people/raul/)
- Source: https://indie.md/journeys/raul-epolita/
- Canonical URL: https://indie.md/advice/internal-linking-is-the-first-move/

The moment epolita.ro started ranking, Raul's first optimization was internal linking: connecting related pages with descriptive anchor text. It is the cheapest, fastest SEO lever there is, and it works precisely when a page has authority worth distributing. A ranking page is a source of link equity you can route to the pages you want to lift next, and descriptive anchors tell Google what those pages are about. Before chasing new backlinks, make sure the authority you already have is flowing through your own site. Internal linking is the first move, not an afterthought.