# Use search demand to decide what features to build

- Category: product
- Author: Zoltan Szogyenyi (https://indie.md/people/zoltan/)
- Source: https://indie.md/events/indie-tm-6-timisoara-april-2026/
- Canonical URL: https://indie.md/advice/keyword-demand-before-features/

Before building a new feature or component, check what people are actually searching for. Use tools like Semrush to find keywords with real demand. When Flowbite saw search volume for "avatar tailwind" and "datepicker tailwind," they built those components and captured the traffic. Let search data guide your roadmap instead of guessing what users want.