# Buy relevant domains early and let their authority age

- Category: mindset
- Author: Raul (https://indie.md/people/raul/)
- Source: https://indie.md/journeys/raul-epolita/
- Canonical URL: https://indie.md/advice/let-domains-age-into-authority/

Raul bought epolita.ro and several other Romanian domains four years before they earned a cent, and the quiet accumulation of domain age and authority is part of why they rank now. A relevant domain is a cheap, asymmetric bet: small holding cost, and a real payoff if the market or a news cycle eventually heats up around it. You cannot manufacture domain age later, so the time to acquire the domains for markets you believe in is now, even if you will not build on them for years. Patience is a legitimate SEO strategy when the asset is appreciating in the background.