# When you are far cheaper than the alternative, price sells itself

- Category: business
- Author: Mihai (https://indie.md/people/mihai-balint/)
- Source: https://indie.md/journeys/mihai-ocrskill/
- Canonical URL: https://indie.md/advice/let-price-do-the-selling/

OCRskill is so much cheaper per call than the general-LLM alternative that the price tag does part of the selling on its own. When you have a real structural cost advantage (a specialized model, owned hardware, a narrower problem), put the comparison front and centre instead of hiding it. A prospect who can see that you cost a fraction of the obvious alternative for the same or better result has most of the buying decision made already. A genuine cost advantage is a marketing asset, not just an accounting one.