# Never let a call to action lie about what it does

- Category: product
- Author: Raul (https://indie.md/people/raul/)
- Source: https://indie.md/journeys/raul-epolita/
- Canonical URL: https://indie.md/advice/make-the-cta-tell-the-truth/

Raul's RCA flow had a button that promised to "see the price" and then, on click, just pushed the user deeper into the funnel instead of showing a price. That gap between what the button says and what it does is a small dishonesty, and each one teaches the user to distrust the next button you ask them to press. In a flow where trust is the currency, a CTA must do exactly what it claims. Either deliver what the label promises right there, or rewrite the label to match reality. A misleading button buys one extra click and costs you the user's belief in everything after it.