# For apps, a marketplace listing beats most content backlinks

- Category: seo
- Author: Raul (https://indie.md/people/raul/)
- Source: https://indie.md/journeys/raul-epolita/
- Canonical URL: https://indie.md/advice/marketplace-backlinks-beat-content-backlinks/

For an app, a backlink from a relevant marketplace or directory is worth more than most content-driven backlink tactics, because the marketplace's entire purpose is to send qualified, ready-to-buy traffic to tools like yours. That link carries authority and high intent at the same time, while a generic guest-post link carries neither. If your product is an app, prioritize getting listed where your buyers already shop over grinding out articles purely for links. The best backlinks come from pages whose job is to route buyers to you, not from content you wrote to game a ranking.