# Build from personal pain, not market research

- Category: mindset
- Author: Raul (https://indie.md/people/raul/)
- Source: https://indie.md/journeys/raul-calm-companies/
- Canonical URL: https://indie.md/advice/mindset-personal-pain/

Raul didn't do market research or competitive analysis. He built exactly the thing he wished existed when he was fired and job hunting. Personal pain gives you an unfair advantage: you know the problem deeply, you can tell real solutions from fake ones, and you won't lose motivation when growth is slow because you genuinely care about the problem.