# Twitter and ProductHunt are slow for unknown founders

- Category: mindset
- Author: Vlad (https://indie.md/people/vlad/)
- Source: https://indie.md/journeys/vlad-sisif-ai/
- Canonical URL: https://indie.md/advice/mindset-traditional-marketing-slow/

Building in public, Twitter threads, and ProductHunt launches all share the same assumption: someone is already listening. If you have 12 followers, tweeting into the void won't generate customers. Vlad tried the standard playbook for months and got nothing. These channels compound over time, but if you need traction now, you need to go where attention already exists.