# Never discount your prices

- Category: business
- Author: Zoltan Szogyenyi (https://indie.md/people/zoltan/)
- Source: https://indie.md/events/indie-tm-6-timisoara-april-2026/
- Canonical URL: https://indie.md/advice/never-discount-prices/

Resist the urge to compete on price or offer discounts. Low prices scare away serious clients who associate cost with quality. Once you start discounting, customers learn to wait for sales instead of buying at full price. In the digital products space, maintaining premium pricing attracts better customers and builds a more sustainable business. Flowbite never discounts, and it has not hurt growth.