# Reuse one top-of-funnel playbook across products

- Category: distribution
- Author: Valentin Bora (https://indie.md/people/vali/)
- Source: https://indie.md/journeys/vali-doesmyemail/
- Canonical URL: https://indie.md/advice/one-playbook-many-products/

Valentin runs the same move twice: a free diagnostic tool fronts a business email product, and free short-form video fronts a consumer psychology app. Both start with something genuinely useful and free that earns attention, then attach the paid layer behind it. A distribution playbook that works is not single-use; once you have one that reliably earns attention, it transfers across very different products. Find your repeatable top-of-funnel motion, then apply it again instead of reinventing distribution for every launch.