# A one-product-per-year cadence forces you to say no to almost everything

- Category: mindset
- Author: Cristian (https://indie.md/people/cristian-antohe/)
- Source: https://indie.md/journeys/cristian-cozmoslabs/
- Canonical URL: https://indie.md/advice/one-product-per-year-forces-no/

Every Cozmoslabs plugin takes about a year to ship properly, which means Cristian gets very few product decisions in a working lifetime. He treats that scarcity as the real filter: the question is never whether an idea is good, because plenty of good ideas appear, it is whether this one is worth giving up a whole year of everything else. That opportunity cost makes saying no the default and saying yes a rare, deliberate act. When each commitment costs a year, the discipline is not picking winners, it is refusing the merely-good in favor of the truly worth it.