# Consumers furnish in projects. Price the project.

- Category: business
- Author: Titus Nicolae (https://indie.md/people/titus-nicolae/)
- Source: https://indie.md/events/indie-tm-14-timisoara-august-2026/
- Canonical URL: https://indie.md/advice/price-the-apartment-not-the-month/

A ten-euro subscription with a handful of rooms was on the table and did not survive contact with the room. People do not rearrange an apartment every month; they do it in bursts, a move, a renovation, a new child, and a calendar tax on the quiet months is the same mistake Naramine refused for web-novel binges. What survived were project-shaped offers: credits you top up, a time-box on a room, a pack for one apartment, a five-room house in the 50 to 100 euro range with several layouts, maybe a lifetime deal for early users with a room cap. Professionals can still have a seat price, because their week is volume. Consumers need a price that matches a job they will finish. Before you copy a SaaS page, ask how often the job happens. If the answer is "twice a decade," you are not selling a seat.