# Build for a practice everyone agrees is right but nobody does

- Category: product
- Author: Flavius D. (https://indie.md/people/flavius/)
- Source: https://indie.md/events/indie-tm-7-timisoara-april-2026/
- Canonical URL: https://indie.md/advice/product-build-for-known-gap/

The richest product territory is the gap between "known best practice" and "what people actually do." Structured interviews are universally accepted as the strongest predictor of job performance, and almost nobody runs them. Double-entry bookkeeping, security key logins, automated tests, pre-commit hooks: same pattern. Look for a practice that experts in your industry agree is correct and operators skip because it is inconvenient, then build the tool that makes the right thing the easy thing. The onboarding pitch writes itself.