# Remove all friction: no signup, no subscription

- Category: product
- Author: Mircea (https://indie.md/people/mircea/)
- Source: https://indie.md/journeys/mircea-singlefax/
- Canonical URL: https://indie.md/advice/product-remove-friction/

Every form field you add, every account creation step, every subscription commitment is a point where customers leave. I removed all of them. No signup, no login, no monthly plan. Just pay and use. For occasional-use products, this is the difference between making money and making nothing.