# Productize a cutting-edge rendering technique for one concrete vertical

- Category: product
- Author: Petru (https://indie.md/people/petru-popa/)
- Source: https://indie.md/journeys/petru-oria/
- Canonical URL: https://indie.md/advice/productize-a-rendering-technique-for-one-vertical/

Oria takes Gaussian Splatting, a rendering technique already proven in research, and aims it at exactly one vertical: real estate. Petru did not build a general 3D-capture platform that could serve a dozen markets, because a technique that does everything for no one in particular is hard to sell and harder to demo. The leverage for an indie builder in 2026 is to find the cutting-edge capability that is already available, then pick the single market where it solves an obvious, expensive problem and build only for that. A focused product on top of a strong technique beats a generic platform that buries the same technique under too many use cases.