# Run the same proven playbook on a new boring market

- Category: mindset
- Author: Mircea (https://indie.md/people/mircea/)
- Source: https://indie.md/journeys/mircea-renzi/
- Canonical URL: https://indie.md/advice/run-the-same-playbook-again/

Renzi is Mircea running the SingleFax playbook again: a boring market, a narrow product that kills one specific pain, sharp positioning, and SEO that catches people already searching for the problem. Once you have a repeatable way to find and ship these, the playbook itself becomes the asset, not any single product. Indie builders often treat every new product as a blank page; the faster path is to codify what worked last time and point it at the next boring, underserved market. The second product is easier than the first because you are no longer inventing the method, only the application.