# Sell into slow buyers on their timeline, not yours

- Category: distribution
- Author: Mile Rosu (https://indie.md/people/mile-rosu/)
- Source: https://indie.md/journeys/mile-church-software/
- Canonical URL: https://indie.md/advice/sell-on-the-buyers-timeline-not-yours/

Churches buy slowly, so Mile's sale runs on the church's clock, not his own preference for a fast close. In a slow-moving, relationship-driven market, pushing for speed reads as not understanding the buyer, while patient, in-person presence reads as someone worth working with. The long buying cycle is not a bug to fight, it is the texture of the relationship, and accepting it is part of the qualification. Show up, build the relationship the organization needs, and let the deal close when the buyer is ready instead of when your roadmap wants it to.