# Sell where people already describe the problem

- Category: distribution
- Author: Camil (https://indie.md/people/camil/)
- Source: https://indie.md/events/indie-tm-10-timisoara-june-2026/
- Canonical URL: https://indie.md/advice/sell-where-people-describe-the-problem/

You do not have to create demand for SoundScrub; people generate it daily in their own words. Travel vloggers get demonetized over background music, videographers fight wind and crowd noise, and they post the exact symptom on Reddit and YouTube: how do I remove this sound from my clip. The distribution move is to show up in those threads with a genuinely useful answer and a tasteful mention of the tool, because the audience that is already typing the problem is pre-qualified in a way no cold ad audience ever is. Search for the complaint, not the keyword: every post that describes your problem out loud is a warm lead and a free piece of validation. Be helpful first and the plug forgives itself.