# Serve the smaller cities the big aggregators ignore

- Category: product
- Author: Bogdan (https://indie.md/people/bogdan-moldovean/)
- Source: https://indie.md/journeys/bogdan-event-newsletter/
- Canonical URL: https://indie.md/advice/serve-the-smaller-cities-aggregators-skip/

Big event aggregators cover major cities and leave smaller ones thin or empty, and that ignored geography is the niche Bogdan is aiming Event Newsletter at. Picking the segment the incumbents skip means you are not fighting them where they are strong, you are serving people they have written off. The room at Indie TM #5 agreed this was the right wedge: a real problem that nobody handles well for smaller places. He also leans on the retro design as a cheap form of differentiation, since personality costs little and stands out when you cannot win on scale.