# Ship a plugin where the buyer is already working

- Category: distribution
- Author: Zoltan Szogyenyi (https://indie.md/people/zoltan/)
- Source: https://indie.md/events/indie-tm-17-timisoara-september-2026/
- Canonical URL: https://indie.md/advice/ship-a-plugin-where-the-work-already-happens/

Zoltan's guerrilla channel was a Chrome extension and a Figma plugin: a backlink, plus a person who is already trying to design. That is higher intent than a post hoping someone wanders in from Google. If your buyer lives inside one tool all day, put a small useful piece of your product there. The install is the introduction. The subscription can come after they have felt the time you saved.