# Start as a done-for-you studio before you ship a self-serve product

- Category: business
- Author: Petru (https://indie.md/people/petru-popa/)
- Source: https://indie.md/journeys/petru-oria/
- Canonical URL: https://indie.md/advice/studio-service-before-self-serve/

Oria launched as a studio service (Petru's team films the property and delivers a finished tour in 48 to 72 hours, starting at 350 euros) with a self-serve, film-it-yourself version planned for later. Starting done-for-you is deliberate: the service lets him guarantee quality, watch exactly where the capture-and-render pipeline fails, and learn what a good tour requires before automating it. Self-serve built too early ships all of that uncertainty straight to the customer, who then blames the product for a tour they filmed badly. Earn the right to automate by doing the work manually first, because the service teaches you the playbook the self-serve product will have to encode.