# Use the distribution channels that already exist

- Category: distribution
- Author: Ionut F. (https://indie.md/people/ionut/)
- Source: https://indie.md/journeys/ionut-laura/
- Canonical URL: https://indie.md/advice/use-the-channels-that-already-exist/

Ionut does not need to build an audience for Laura from zero, because the audio-plugin world already has its gathering places: KVR Audio, Plugin Boutique, YouTube demos, and active producer communities. The distribution work is showing up where the buyers already are, not manufacturing a new channel. Before you assume you have to grow your own audience the slow way, check whether your niche already has established marketplaces and communities. Plugging into existing demand is far faster than creating it, and most mature niches have more of it than newcomers expect.