# A color change is not a test. Watch the path.

- Category: product
- Author: Zoltan Szogyenyi (https://indie.md/people/zoltan/)
- Source: https://indie.md/journeys/zoltan-typeui/
- Canonical URL: https://indie.md/advice/watch-the-path-not-the-palette/

TypeUI could keep two Airbnb-style sites feeling like the same product after a color change, and still lose 79.82% of signups by sending people to pricing before login. The palette held. The path did not. Heatmaps, dead clicks, rage clicks, and scroll depth are there so a traffic number has to explain itself. If you ship a redesign, read the step where people stop before you congratulate the visual system. A consistent feeling is not a conversion.