# Use a weekly newsletter as a low-maintenance product format

- Category: distribution
- Author: Bogdan (https://indie.md/people/bogdan-moldovean/)
- Source: https://indie.md/journeys/bogdan-event-newsletter/
- Canonical URL: https://indie.md/advice/weekly-newsletter-as-low-maintenance-format/

Bogdan chose a weekly newsletter for Event Newsletter partly because the format itself is forgiving: a once-a-week cadence sets honest expectations and removes the pressure of anything real-time. Email reaches people in a place they already check rather than competing for attention as one more app to open. For a project run in the margins, the delivery format can do real work to keep maintenance low. The cadence you promise is a product decision, so pick one your life can actually sustain.