# The ad channel that shows up is the one you sell on

- Category: distribution
- Author: Raul (https://indie.md/people/raul/)
- Source: https://indie.md/journeys/raul-ebaza/
- Canonical URL: https://indie.md/advice/whatsapp-found-the-older-buyer/

Raul's Meta campaign for eBaza did not deliver the dashboard user he had designed for. It delivered people over 60 who wanted to finish an RCA renewal on WhatsApp, one of them sending photos of a 1990 driving licence and asking if he was human. The lesson is not "run Meta." It is to notice which channel the paying stranger already lives in, then move the close there instead of dragging them back to the page that won the click. An ad that finds a buyer on WhatsApp and a product that only works in a browser is two products pretending to be one funnel. Sell where they answered.