# Win a focused lane instead of matching funded incumbents feature for feature

- Category: product
- Author: Greg (https://indie.md/people/grigore-raileanu/)
- Source: https://indie.md/journeys/grigore-retently/
- Canonical URL: https://indie.md/advice/win-a-focused-lane/

When Greg entered the customer success category, well-funded incumbents were racing to define it, and the obvious move was to match them feature for feature. He did the opposite: rather than build a sprawling suite he could never out-resource, he went deep on the one layer every team in that category needs and few do really well, customer feedback measurement (NPS, then CSAT and CES). A focused product that nails a single job beats a broad one that does ten jobs adequately, and that edge is sharpest when you are bootstrapped and your competitors have raised serious money. Pick the wedge you can be the best in the world at, and let the incumbents carry the cost of trying to be everything to everyone.