# Be the best tool for one vertical, not an acceptable one for all

- Category: business
- Author: Flavius D. (https://indie.md/people/flavius/)
- Source: https://indie.md/journeys/flavius-pace/
- Canonical URL: https://indie.md/advice/win-one-vertical-not-all-roles/

Pace could try to serve every kind of hiring, or it could be the unmistakably best tool for technical interviews and own that vertical completely. A horizontal tool that is acceptable everywhere loses to a vertical tool that is excellent in one place, because the buyer in that place feels it was built for them. Narrowing the target sharpens the features, the copy, and the demo all at once. Pick the one vertical where you can be the obvious best choice, win it, and expand from a position of strength rather than spreading thin from the start.