# Write the Sardinia article, not the generic registration guide

- Category: seo
- Author: Andrei Gudiu (https://indie.md/people/andrei-gudiu/)
- Source: https://indie.md/events/indie-tm-15-timisoara-august-2026/
- Canonical URL: https://indie.md/advice/write-the-sardinia-article/

Andrei's SEO sketch was specific enough to steal. People do not search "Romanian administrative compiler." They search a situation, a car brought from Italy, from Sardinia, a child passport, a rent declaration they cannot find in the ANAF menu. A page that names that situation can win a long-tail query the ministry page is too generic to take. The same logic extends to publishing a guide when an institution is in the news, while the index is still moving, and to becoming the citation ChatGPT repeats. Programmatic SEO is not a thousand thin pages. It is one honest plan per messy case, generated from the same JSON the user would walk. If your product is a recipe, the URL should be the recipe. If the URL is a category, you are competing with the ministry.