Product Set up analytics before you start scaling traffic
Chief builder at Bergside, creator of Flowbite
Do not invest in scaling traffic until you have analytics running. Use Microsoft Clarity (free) or Hotjar for heatmaps, rage click detection, and session replays. Watch your bounce rate and average time on site (one minute is a reasonable benchmark to start). If users leave immediately, more traffic just means more people leaving. Fix the experience first, then scale.
Related advice
Zoltan Szogyenyi Let one big spike tell you where the market is
Bergside sold one Tailwind and Figma kit for 3,000 euros in a single Black Friday night, and that one spike redirected the entire company toward Tailwind components. A sudden, sharp sales response is the market telling you where the demand actually lives, in a way no survey or roadmap meeting ever will. When something you ship spikes far beyond the rest, do not treat it as a lucky one-off. Treat it as a map. Drop what is flat and pour your effort into the thing the market just voted for with its wallet.
Zoltan Szogyenyi Use search demand to decide what features to build
Before building a new feature or component, check what people are actually searching for. Use tools like Semrush to find keywords with real demand. When Flowbite saw search volume for "avatar tailwind" and "datepicker tailwind," they built those components and captured the traffic. Let search data guide your roadmap instead of guessing what users want.
Zoltan Szogyenyi A rejection is a data point, not a verdict
Bergside's first ThemeForest template was rejected, and the company that grew out of it now does 70k a month. The rejection was information about one submission, not a judgment on the whole idea. Most founders treat an early no as proof the plan is wrong and quit one iteration before the thing that works. Zoltan and his co-founder treated it as feedback, shipped the next version, and kept shipping. Separate the verdict on a single attempt from the verdict on the direction, and keep going.
Zoltan Szogyenyi Open source can be your distribution channel
Flowbite's free open-source library has over 30 million npm downloads, and those downloads are the marketing. Instead of buying attention, Bergside gives away a genuinely useful core and lets adoption carry the brand into millions of projects. The developers who already build with the free components are the warm audience for the paid pro components and framework integrations. If your product can have a free core that people install and depend on, the open-source version is not lost revenue, it is the cheapest and most durable distribution you will ever own.
Extracted from
Indie TM #6: From ThemeForest Rejects to 70k/Month