SEO Fix the bounce rate before you pour traffic into a page
From agency burnout to $4k MRR
Mircea worked on Renzi's bounce rate before working on growing its traffic, because sending more visitors to a page people abandon just scales the waste. A high bounce rate means the page is failing the visitors it already has, and more traffic only multiplies that failure. Diagnose and fix why people leave (slow load, unclear value, a mismatch with the query that brought them) before you invest in bringing more of them. Growth poured into a leaky page is money spent to lose users faster. Patch the bucket, then turn up the tap.
Related advice
Mircea SEO for 'how to' queries drives purchase-intent traffic
Most indie hackers target broad keywords like "best fax service." Instead, target the specific "how to" queries your customers actually search for. "How to fax documents to the IRS" attracts someone who needs to fax right now, not someone comparison-shopping. Mircea's 9 blog posts drive nearly all of SingleFax's organic traffic, and these visitors convert at a much higher rate than any other channel.
Mircea Add internal links between every page
Every page on your site should link to at least 2-3 other relevant pages. Internal linking helps Google discover your content, distributes page authority, and keeps visitors engaged longer. Audit your site for orphan pages (pages with zero internal links pointing to them) and fix them. Use descriptive anchor text, not "click here."
Mircea Mine your own Search Console data for content gaps
Your Google Search Console data already tells you what Google thinks you rank for, in your users' real words, for free. Pull the full query-and-page table from the Search Console API (it returns up to 25,000 rows per call against the dashboard's thousand or so), then look for two signals. First, striking-distance keywords: queries where you sit in positions four to twenty with plenty of impressions but a weak click-through rate. Google already considers you relevant, and nudging one of those pages from position twelve to position six can multiply its traffic. Second, content gaps: cluster the queries under their shared parent term, and any cluster with real impressions but no dedicated page is a pre-validated brief for an article you have not written yet. It is the cheapest, highest-signal SEO loop there is, and it needs no paid keyword tool.
Mircea Lead with the one feature that sells, not the feature list
Renzi tracks rent, invoices, contracts, and documents, but it sells because it pre-fills the annual tax declaration for Romanian landlords. Mircea leads with that one painkiller feature and lets everything else be supporting cast. Most products bury their single most compelling feature inside an even list of ten, which dilutes the one thing that actually drives the purchase. Find the feature that closes the sale, put it in the headline, and let the rest live on the spec page. Lead with the painkiller, not the inventory.
Extracted from
Renzi: Selling Romanian Landlords Relief From the Tax Office