Give each grind job its own bot
Software engineer turned curator and community builder
Raul does not run one AI helper against eBaza. He runs a set: five outreach emails a day to Romanian firms, a bot on PostHog and the logs for bugs, a bot on ad click-through rates, a bot that stamps timestamps onto YouTube. Each job has a narrow input and a repeatable output. A general assistant that "handles the company" looks busy and finishes nothing, because the jobs do not share a prompt. Split the grind until a bot can do one task without a meeting. Then give the next task to the next bot.
Related advice
Build from personal pain, not market research
Raul didn't do market research or competitive analysis. He built exactly the thing he wished existed when he was fired and job hunting. Personal pain gives you an unfair advantage: you know the problem deeply, you can tell real solutions from fake ones, and you won't lose motivation when growth is slow because you genuinely care about the problem.
Buy relevant domains early and let their authority age
Raul bought ebaza.ro and several other Romanian domains four years before they earned a cent, and the quiet accumulation of domain age and authority is part of why they rank now. A relevant domain is a cheap, asymmetric bet: small holding cost, and a real payoff if the market or a news cycle eventually heats up around it. You cannot manufacture domain age later, so the time to acquire the domains for markets you believe in is now, even if you will not build on them for years. Patience is a legitimate SEO strategy when the asset is appreciating in the background.
Manual curation is a moat, not a limitation
Algorithms can scrape job boards. Nobody can automate the judgment call of "is this company actually calm or just marketing itself as calm?" Raul manually researches every company in his directory, checking employee tenure, real policies, and community feedback. That process is slow, but it's the entire value proposition. What feels like a bottleneck is actually what customers are paying for.
Price so low it removes all friction
$19/year sounds like leaving money on the table. But consider the alternative: a $19/month subscription requires convincing someone your product is worth $228/year, handling cancellations, dealing with failed payments, and competing with every other subscription fighting for budget. At $19/year, the price is never the objection. Raul's conversion rate proves that removing friction can beat optimizing price.
