DistributionThe ad channel that shows up is the one you sell on
Software engineer turned curator and community builder
Raul's Meta campaign for eBaza did not deliver the dashboard user he had designed for. It delivered people over 60 who wanted to finish an RCA renewal on WhatsApp, one of them sending photos of a 1990 driving licence and asking if he was human. The lesson is not "run Meta." It is to notice which channel the paying stranger already lives in, then move the close there instead of dragging them back to the page that won the click. An ad that finds a buyer on WhatsApp and a product that only works in a browser is two products pretending to be one funnel. Sell where they answered.
Related advice
RaulGet backlinks from Blogger, Wikipedia, and YouTube
Create profiles and content on high-authority platforms. Write a Blogger post linking to your product. Add your tool to relevant Wikipedia lists (following their guidelines). Create a YouTube video and include your link in the description. Each of these platforms passes significant domain authority through their backlinks.
RaulManual curation is a moat, not a limitation
Algorithms can scrape job boards. Nobody can automate the judgment call of "is this company actually calm or just marketing itself as calm?" Raul manually researches every company in his directory, checking employee tenure, real policies, and community feedback. That process is slow, but it's the entire value proposition. What feels like a bottleneck is actually what customers are paying for.
RaulBuild from personal pain, not market research
Raul didn't do market research or competitive analysis. He built exactly the thing he wished existed when he was fired and job hunting. Personal pain gives you an unfair advantage: you know the problem deeply, you can tell real solutions from fake ones, and you won't lose motivation when growth is slow because you genuinely care about the problem.
RaulPrice so low it removes all friction
$19/year sounds like leaving money on the table. But consider the alternative: a $19/month subscription requires convincing someone your product is worth $228/year, handling cancellations, dealing with failed payments, and competing with every other subscription fighting for budget. At $19/year, the price is never the objection. Raul's conversion rate proves that removing friction can beat optimizing price.