Product Build products from real client problems, not speculation
WordPress product builder at Cozmoslabs
Every Cozmoslabs product started with a problem their clients kept running into. They do not build on speculation or trends. When you know a product will take a year to execute, you need to be certain the problem is real. Spot the pattern in client requests, validate that the pain is genuine, and only then commit to building. Being picky about what you build is a feature, not a limitation.
Related advice
Cristian Translate every page including the URL slugs
Full translation means translating the content AND the URL slugs. A page at /ro/servicii/ ranks better in Romanian search than /ro/services/. Use hreflang tags to tell Google which language version to show each user. Start with your highest-traffic pages and expand from there.
Cristian Write useful content before you have a product to sell
Cozmoslabs started by publishing programming tutorials with no product behind them. That content built domain authority, attracted an audience, and created the SEO foundation that still drives traffic years later. If you start writing only after you have something to sell, you are already behind. The best time to build your content foundation is before you need it.
Cristian Publish high-quality articles at low volume
Cozmoslabs still publishes articles, but they prioritize quality over quantity. Every piece is well-researched, genuinely useful, and built to last. High-quality, low-volume content builds trust with both readers and search engines. A single article that answers a real question thoroughly will outperform ten shallow posts competing for the same keywords.
Mircea Build the simplest version first
Mircea built SingleFax in a weekend by refusing to add anything beyond the core action: upload, enter a number, pay, send. No user accounts, no dashboards, no analytics. If your v1 takes longer than a week, you're building too much. Strip it down until a complete stranger can use it in under 60 seconds.
Extracted from
Indie TM #5: SEO Tactics That Actually Work