Mindset Scope a side project to fit the life you already have
Dabbler
Bogdan has a consulting career and two kids, so he deliberately scoped Event Newsletter to something he could run in the gaps rather than something that demands his full attention. The trick is to choose the product around your real available time, not around an imagined version of yourself with empty evenings. A tightly-scoped tool with a narrow job survives the busy weeks that would kill a more ambitious build. For a dabbler, the right size of project is the one that still gets shipped when life gets loud.
Related advice
Bogdan Be the loudest learner in the room
Bogdan was the most active questioner at Indie TM #5, and being the loudest learner is exactly how he walked out with a crash course in the SEO he had not started yet. A room full of builders is a free education, but only for the person willing to keep asking instead of nodding along to protect their ego. He has no SEO results to show, only a list of things to try, and that is the honest output of an evening spent learning out loud. When you are early and behind on something, the fastest way to catch up is to stop pretending you already know it.
Bogdan Let AI curate and summarize the firehose into something personal
Event Newsletter works because AI handles the part a solo builder cannot: reading the constant flood of local events and turning it into a short, personal digest. Bogdan uses AI to find, curate, and summarize, matching events against each user's preferences so the output feels hand-picked rather than dumped. The leverage is not the AI by itself, it is pointing it at a firehose of information that a human could never process at the cadence the product needs. At Indie TM #5 the room also weighed in on which models might suit this job better, which is the kind of input he went looking for.
Bogdan Serve the smaller cities the big aggregators ignore
Big event aggregators cover major cities and leave smaller ones thin or empty, and that ignored geography is the niche Bogdan is aiming Event Newsletter at. Picking the segment the incumbents skip means you are not fighting them where they are strong, you are serving people they have written off. The room at Indie TM #5 agreed this was the right wedge: a real problem that nobody handles well for smaller places. He also leans on the retro design as a cheap form of differentiation, since personality costs little and stands out when you cannot win on scale.
Bogdan Use a weekly newsletter as a low-maintenance product format
Bogdan chose a weekly newsletter for Event Newsletter partly because the format itself is forgiving: a once-a-week cadence sets honest expectations and removes the pressure of anything real-time. Email reaches people in a place they already check rather than competing for attention as one more app to open. For a project run in the margins, the delivery format can do real work to keep maintenance low. The cadence you promise is a product decision, so pick one your life can actually sustain.
Extracted from
Event Newsletter: A Side Project Built in the Margins