Business & Legal
3 tips from real indie hacker journeys.
Add a premium tier based on what customers ask for
Don't guess what people will pay for. Wait for them to tell you. Mircea never planned SingleFax's $99 lifetime tier. Customers asked for it by email, he built it in an afternoon, and it became a significant revenue stream. The best product roadmap is your inbox.
Tiered pricing unlocks hidden revenue
Vlad's single $9/month plan seemed simple and fair. Switching to three tiers ($10/$50/$200) increased his MRR by 4x. The lesson: different users get different amounts of value from your product. A hobbyist and a business running production workflows should not pay the same price. Start with tiers early. You can always simplify later, but you can't recover the revenue you've been leaving on the table.
Price so low it removes all friction
$5/year sounds like leaving money on the table. But consider the alternative: a $10/month subscription requires convincing someone your product is worth $120/year, handling cancellations, dealing with failed payments, and competing with every other subscription fighting for budget. At $5/year, the price is never the objection. Raul's conversion rate proves that removing friction can beat optimizing price.
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